Pearson 2009. Softcover, 800 sider.
Dave Chaffey brings his trademarks of authority, clarity of expression
and teaching expertise to bear on a subject in which he actively
lectures and consults. E-Business and E-Commerce Management is the
essential text to keep pace with technology, strategy and
implementation. Popular for its cutting edge and contemporary coverage,
its international approach and its balance of the technical and
managerial topics of central importance to developing an understanding
of this subject, this book is ideal for students or practitioners of
e-business or e-commerce at any level. The following online resources
support the text: For Students: Self-assessment questions, additional
case studies, an online study guide to further explore key concepts,
weblinks and a glossary